NBC lost a cool $223 million on the Winter Olympics this year- and although the ratings were up 14% over the 2006 Winter Games in Turin, they were still bleeding money hand over fist. What does this add up to in my book?
They need to seriously rethink the way they cover things. USA v Canada hockey, for one shining example: that was the marquee matchup of these games and NBC didn't cut over to it until the last minute. It should have been front and center on their prime time coverage. They should also consider doing some stuff live. In the age of the internet, people find out shit hours sooner than they broadcast it- which to me, lessen the reason to actually watch the medals being won. I would say some combo of live coverage and online coverage with maybe a primetime hour of a recap show from the medals won earlier in the day would be an idea.
But who knows- what it comes down to is what I said: something ain't working. Fix it by 2012!
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