Tuesday, November 20, 2012

Twinkies Never Say Die: A Snackopalypse Follow-Up

They ain't dead yet.

Yeah, Hostess still has a heart beat. They've gone into mediation with the Baker's Union who represents around 33% of their employees and whose strike which I still think was spectacularly stupid- so they might still be around for awhile yet. What I didn't know what that Hostess management had the balls to ask the bankruptcy judge to liquidate the company and pay out $1.75 million in executive bonuses.

The Union raised Hell about it and rightfully so. Bonuses? Seriously? And I don't care if they've become part of executive compensation packages as a posed to incentives for good work- they're still cherries on top of the executive pay sundae and if your company is going under, you have done nothing right. No bonuses for you.

But Twinkies might still survive... for now. The problem remains that they aren't the healthiest thing around, don't necessarily taste that great and you can't run a company off of brand nostalgia forever.

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