Came across this in the Iowa City P-C this morning about the new 'pop-up' store in the former Gilda's space along Clinton Street. I had seen the Christmas one spring up about a month and a half ago now and not thought anything of it, but now the concept is going to rotate monthly, which I have to say is a fascinating idea...
I'm going to go ahead and give this a two thumbs up. What a creative use of the space- what a creative idea for a retail business! A collaborative effort to create what essentially amounts to a new store every month? It's something quantifiable new and different in downtown Iowa City which makes it worth noting- and, I think, makes it worth checking out.
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